For many years this type of advertisement has set companies apart and brought with it business. Restaurants, taverns, stores, even tanning salons are frequent purchasers of Signarama Custom Channel Letters. Today, neon signs and LED channel letters are synonymous.

A standard Signarama custom channel letter is a 3-dimensional graphic sign element. Its channel is fabricated from sheet metal, most often aluminum since it will not rust. A flat sheet of aluminum is typically cut on a table by a computer-controlled router. This creates the back of the channel and is the basis for the letter shape.

The sides of the channel letter, called the “returns”, are then formed by bending a 3- to 6-inch-wide (150 mm) strip of aluminum sheet around the aluminum back. This return can be welded at the seam or flanged and riveted to the back to create a solid “can” in the shape of the Signarama custom channel letter. The letter can is painted and fitted with any lighting components necessary such as neon gas tubes or light-emitting diode (LED) modules.

A translucent plastic face usually of 3/16″ thick sheet acrylic or polycarbonate is cut to fit the open face of the letter can. A trim cap border is applied to its edges which gives the letter face a finished appearance and creates a fastening surface to attach it to the letter can. When illuminated at night, custom channel letters draw the eye of passers-by.

Note: Products & services may not be available at all Signarama store locations.

Channel Letters 101

  • Electrically lit individual letter and design shapes
  • Sheet metal construction with translucent plastic face
  • Neon or LED lighting options


Tips & Upgrades

  • UL certified
  • Engineering and municipal code requirements


Channel Letter Types:


Front & Back Lit Channel Letters

Front & back lit letters are a specialty of Signarama

These letters emit illumination both through the letter face (front) and the letter back. Front/Back lit letters have a very impressive and professional business appearance, and combine the positive qualities of both front lit and reverse lit channel letters. These letters can be illuminated with either neon or LED, and have clear polycarbonate backs to keep animals from nesting inside the letters. Our Front/Back lit channel letters are U.L. listed

Front Lit Channel Letters

Front Lit Channel Letter description:

“Front lit channel letters are the most common letter type. As the name states, the illumination from these letters is from the front (face) only. These letters can be either raceway or flush mounted, and illumination can be either LED or neon. The colors for the face, return, and trim cap can all be customized for your needs. Front lit letters are U.L. listed.”

Reverse Channel Letters

Reverse Channel Letter description:

Reverse Channel Letters from Signarama provide a unique approach to your signage program. Reverse channel letters are often utilized by business owerns who value a prestigious image. These letters are sometimes called “halo lit” letters.

Open Face Channel Letters

Open Face Channel Letter description:

Open Face Channel Letters are an excellent choice for nightclubs, restaurants, and other venues that need a bright and conspicuous signage presence. These letters have optional clear acrylic faces, and use neon illumination. Open face letters are U.L. listed.

Note: Products & services may not be available at all Signarama store locations.